Events 2.0: Crafting an Epic Event Experience in Zooba

Zooba, a popular MOBA game with over 100M downloads on iOS and Android, faced two critical challenges:

1. The need for new features after 5+ years of development

2. UI revamp to compete with industry leaders, all while preserving its established art direction and app size.

These challenges raised concerns about decreasing player engagement and revenue.

ROLE 

UI/UX Designer, 2D illustrator

YEAR

2021-2023



TEAM

Product Manager, Engineers,
Art director, UX Designer,
Motion Designer, Game Producer

DELIVERABLES
Feature Breakdown
Competitive Analysis

Wireframes
Mockups
Final specs
Asset production

Events Revamp

Events are limited-time challenges with special challenges and rewards. The Events revamp aimed to increase engagement and revenue by refining event details, enhancing UI visuals, and introducing key gameplay moments to create a better player experience while improving the game performance.

In this feature, I was also responsible for directing the motion design, aiming to strike a balance between 'coolness' and efficiency, in line with the product goals.

The Events revamp strategically introduced key moments into gameplay, presenting dynamic challenges and opportunities tied to ongoing events. These additions improved the player experience by adding excitement and depth while optimizing game performance for smooth transitions between regular play and event highlights.

LOBBY - Features a thematic background and button icon

SUMMARY SCREEN - Displays the progress in the event match

GAME MODE - Includes an exclusive event match mode

EVENTS POP-UP – Displays the main rewards for the special event.

Outcomes

The Events feature provided a meaningful boost to the game, leading to a 3% increase in revenue and extending session times by an impressive 10%. This achievement highlights the value of well-crafted event design in driving both engagement and monetization, while also making a significant contribution to the game's overall KPI success.

LiveOps Assets

Icons & Layout composition for Zooba's LiveOps UI.

The graphic composition process using pre-existing 2D illustration assets (characters, coins and chest).
For this graphic, I was responsible for creating the layout composition, effects, and applying lighting and shading in Photoshop.