Revamping Zooba's Legacy: Crafting UI for Player Delight

Zooba, a highly popular MOBA game with over 100 million downloads on iOS and Android, faced two critical challenges: the need for new features after 5+ years of development and a UI revamp to compete with industry leaders, all while preserving the established art direction and app size. These challenges worried about declining player engagement and revenue.

ROLE 

UI/UX Designer, 2D illustrator

YEAR

2021-2023



TEAM

Product Manager, Engineering Lead,
Art director, UX Designer, Motion Designer, Game Producer

DELIVERABLES
Feature Breakdown
Competitive Analysis

Wireframes
Mockups
Final specs
Asset production

Events Revamp

Events are limited-time challenges with unique objectives and rewards. The Events revamp aimed to boost engagement and revenue by refining events info, enhancing UI visuals, and adding pivotal gameplay moments for an enriched player experience and better game performance.

In this feature I was also responsible for directing the motion design 

(animated by Leonardo Moraes)

The Events revamp strategically inserted key moments during gameplay, offering engaging challenges or opportunities linked to ongoing events. These additions aimed to enrich the player experience by injecting excitement and variety while optimizing game performance for seamless transitions between regular play and these event highlights

Outcomes

The Events feature resulted in a substantial boost for the game, driving a 3% increase in revenue and extending session times by an impressive 10%. This achievement highlights how these specially crafted events not only enhanced player engagement, but also significantly contributed to the game's financial success.

LiveOps

Layout composition for Zooba's LiveOps UI, adding visual flair to icons and offers.

Layout composition process.